The chaos of China's Ads Industry

#advertising

slusen

This photo is from Slusen, Stockholm. I put too much exposure time without tripod when shotting the evening of Slusen. The result is like this, chaos, complexity, and looks like fireworks.

I think the advertising industry is just like this.

  • All the agencies said they have the technology, but the trueth is the real tech and performance is limited;
  • Click fraud;
  • Undertable deals;
  • Heavily rely on the relationship;
  • Although it’s so complex, still it has great prospect just like the fireworks.